We call it Last Meter Marketing; the possibility to communicate with the customer where most of the buying decisions are made, in the store. For retailers, digital signage is a great tool to support and influence the buying decisions made by their customers.
Studies and tests that we have conducted with our clients show not only a substantial increase in sales, but also an enhanced and improved atmosphere in retail stores along with increased brand awareness.
Digital Signage provides the ability to customise messages and communication for any given time, place or situation. It give retailers new opportunities to be more relevant, flexible and to interact with the customers in a new way.
